Course information
- Duration: 4 Months
- Batch Size: Small Groups (Max 10 Students)
- Mode: Hybrid (Online & Offline)
- Certificate: Industry-Recognized Certification
Course Highlights
- PPC Management
- Conversion Tracking
- A/B Testing
- Analytics Mastery
About This Course
Our comprehensive Performance Marketing course is designed to take you from beginner to industry-ready professional. Through a blend of theoretical knowledge and hands-on practice, you'll gain the skills and confidence to excel in this high-demand field.
This program is led by industry experts with years of practical experience. You'll learn the latest techniques, tools, and strategies currently used by professionals, ensuring your skills are relevant in today's competitive market.
Course Curriculum
Module 1: Fundamentals of Performance Marketing
- Performance vs. Traditional Marketing
- Key Metrics & KPIs
- Attribution Models
- Data-Driven Decision Making\
Module 2: Paid Search Marketing (PPC)
- Google Ads Campaign Structure
- Keyword Research & Match Types
- Ad Copy Optimization
- Bid Management Strategies
Module 3: Paid Social Advertising
- Facebook & Instagram Ads
- LinkedIn Advertising
- Audience Targeting & Segmentation
- Creative Optimization for Social Platforms
Module 4: Display & Programmatic Advertising
- Display Network Campaigns
- Programmatic Ad Buying
- Remarketing Strategies
- Banner Design & Optimization
Module 5: Conversion Rate Optimization
- Landing Page Optimization
- A/B Testing Methodologies
- User Experience & Conversion Principles
- Multivariate Testing
Module 6: Analytics & Tracking
- Google Analytics Setup & Configuration
- Custom Reporting & Dashboards
- Conversion Tracking Implementation
- UTM Parameters & Campaign Tracking
Module 7: Strategy & Optimization
- Budget Allocation & ROI Maximization
- Funnel Optimization
- Cross-Channel Strategy
- Scaling Successful Campaigns
Career Opportunities
Performance Marketing Specialist
PPC Specialist
Digital Marketing Analyst
Conversion Rate Optimizer
Media Buyer
SEM/PPC Manager
Frequently Asked Questions
How is performance marketing different from digital marketing?
Performance marketing is a subset of digital marketing focused specifically on measurable results and ROI, where marketers pay for specific actions like clicks, conversions, or sales. Digital marketing is broader and includes brand awareness and other less directly measurable outcomes.
What budget is needed to start with performance marketing?
You can start with budgets as low as ₹10,000 per month, but our course teaches strategies for all budget levels, from small business to enterprise. We focus on maximizing ROI regardless of budget size.
Which platforms will I learn to use?
You’ll learn all major advertising platforms including Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and programmatic ad platforms. You’ll also master analytics tools like Google Analytics and data visualization tools.
Is this course suitable for beginners?
Yes, we start with fundamentals and progressively build to advanced techniques. No prior marketing experience is required, though basic computer skills and comfort with numbers are helpful.
How do I measure success in performance marketing?
Success is measured through key performance indicators (KPIs) like ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), and overall ROI. Our course teaches you how to set up proper tracking, analyze results, and optimize campaigns based on data.